Build vs Buy: Choosing the Cheapest Path to AI
Four routes to AI, from lowest cost to most tailored, and how to decide between them.
The four routes
Contact us for pricing on any route. These are qualitative guides, not quotes.
| Route | Cost | Time | Fit |
|---|---|---|---|
| Off-the-shelf software | Lowest to start, ongoing fees | Fastest | Good when your process is common |
| Launch Kit | Low, one-off | Short | Good when you want to own code and need some tailoring |
| Ready-made agent | Monthly | Short | Good for common jobs such as support or sales |
| Custom build | Highest | Longest | Good when your process is unusual or a core advantage |
Questions to ask yourself
- Is my process common, or unusual?
- Do I need to own the code?
- How soon do I need it?
- How much can I spend up front versus monthly?
- Will it connect to systems I already use?
A simple rule
Choose the cheapest route that meets your need. Move to the next only when the current one cannot do what you need.
Questions
Can I mix routes?
Yes. A common pattern is software or an agent first, then a custom piece for the unusual part.
Can you help me decide?
Yes. Book a free call and we will talk through it.
This page is a guide. There is no online quiz; talk to us for a recommendation.
Find out what AI would cost you
Book a free call. We will map three opportunities and give you a rough idea of cost and payback.